AWARDED SILVERAT THE 2016 AMERICAN ADVERTISING FEDERATION AWARDS
Grow Happiness is an ad campaign created for The Home Depot Garden Center. It's purpose is to brighten people's days by giving out free potted flowers, and encouraging others to give potted plants to their loved ones. The basis for this idea is that potted plants last longer than an expensive bouquet, and show more thought and intent. By installing these flower boards in cities across the nation, The Home Depot would be putting more focus on others than on themselves, an important quality for a company to show.